A recent study of 3,520 postmenopausal women (aged 55-65 years) revealed that 48% of them experienced some type of vaginal discomfort. From those who experienced discomfort, 85% reported vaginal dryness and 52% reported pain during intercourse.

Of those women, 80% reported that their symptoms were negatively affecting their life, particularly when it came to sexual intimacy, the ability to maintain a loving relationship, their self-esteem, and their quality of life.

These numbers are astonishing. And what’s even more astonishing is the fact that the majority of women suffer in silence as they feel shame and embarrassment around the subject. Additionally, many women lack the knowledge they need to confidently approach their healthcare provider for a solution.

I’m not a healthcare expert, nor am I of menopausal age yet. However, I believe in the empowerment of women, at all stages of life, and believe that all women deserve to look and feel their best at all times. I am, however, a woman who has given birth to two babies, struggled with hormonal imbalances (PCOS) and has also experienced symptoms associated with vaginal discomfort but chosen to ignore it and sweep it under the rug.

That’s why I have made it my mission to bring more awareness to vaginal health products that can help women everywhere to feel like themselves again. I recently discovered Vmagic from Medicine Mama’s Apothecary and knew that their all-natural feminine products were worth reviewing and highlighting here for you.

What Are The Main Causes of Vaginal Dryness?

There are so many causes of vaginal dryness, and it can affect women of all ages. In fact, one in four women across a variety of age groups have reported experiencing skin discomfort in the vulvar area at some point in their life. So if you’re experiencing dryness, you are certainly not alone!

Vulvar dryness, thinning, and irritation are commonly caused by the following:

  • Menopause and/or hormonal changes (reduced estrogen levels)
  • Childbirth
  • Breastfeeding
  • Oral contraceptives
  • Steroid creams
  • Hormone treatments
  • Irritants in soaps and lubricants
  • Chlorinated pools and hot tubs
  • Hot, soapy baths
  • Shaving/waxing/grooming
  • Vigorous sexual activity
  • Working out (cycling, running, etc.)
  • Time spent in tight clothing
  • Time spent sitting for long hours

As you can see, there are so many ways in which the delicate balance of our intimate area can be disrupted and cause discomfort. That’s where Vmagic comes in. They provide instant relief by deeply moisturizing your vulvar skin to help provide the comfort and relief you need and deserve throughout your day.

What is Vmagic?

Vmagic is a 100% natural feminine care brand that uses organic ingredients to help women replenish moisture in their intimate area, balance their pH, and rejuvenate their skin. Their products are free of all dyes, fragrances, soy, hormones, steroids, preservatives, petroleum, and parabens. They are clinically tested for safety and are gynecologist-recommended to help keep your vulvar skin moisturized and balanced.

Vmagic is created by the brand Medicine Mama’s Apothecary, which offers a full line of natural and organic skincare that’s designed to moisturize, soothe, and nourish your skin from head-to-toe. They’re a team of passionate individuals who use only the highest quality natural ingredients to craft effective solutions to dryness all over the body.

They have a magic secret ingredient in all their products called Melexylem, a proprietary blend of nutrient-rich hive ingredients made from the honeybee. Melexylem creates a high enzymatic action that provides heightened prebiotic, antioxidant, and anti-inflammatory benefits.

What Products Do They Offer?

Similar to vaginal wellness company Rosebud Woman, Vmagic offers three main products to choose from, each one serving a specific purpose.

Next, I’ll break down each of their three products, so that you can identify which one(s) will best serve your unique needs.

Vmagic Skincare Jar

This is their original all-natural multi-purpose moisturizer that’s specifically formulated to help soothe, moisturizer, and protect your intimate skin. This product is can be used for a number of things, including:

  • Discomfort - instant relief for dry, chafed, itchy, rashy, or inflamed intimate skin.
  • Moisturizing - Delivering moisture that acts as an everyday protectant against dry vulvar skin.
  • Intimacy and physical activity - Protection for your skin before, during, and after intimate or physical activity (sports, workouts, etc.)
  • Deodorizing and Refreshing - Helps to support your skin’s natural pH by removing and preventing odor-causing bacteria.
  • Personal grooming - Use while grooming can help reduce inflammation and ingrown hairs.

Feminine Lips Stick

Lipstick for your….other lips. This uniquely designed formula is made to help restore the natural ecosystem of your intimate skin. This convenient skin is perfect for women on the go, providing instant relief to dry, irritated vaginal skin. This product can be used for moisturizing, intimacy and physical activity, deodorizing and refreshing, and for personal grooming.

Feminine Wash

This gentle feminine wash adds balance and refreshment to your daily intimate skin cleansing. This formula is made with chamomile, water-soluble collagen, and Vitamin E. This product is used to gently cleanse and nourish your skin and to refresh and rejuvenate your vaginal skin’s natural pH environment. As with all Vmagic products, it’s completely natural, safe, and fragrance-free, so you can feel confident using this daily.


Q: How do I apply the lips stick?

A: You can apply the lips stick one of two ways: first, you can apply it directly to your labial lips, clitoris, and perineum - or anywhere you need a little moisture and refreshment down there! Or, you can dab a little on your fingers or tissue and apply down below accordingly.

Q: If I’m very active, will Vmagic help?

A: Yes, it will. By using Vmagic before and after your everyday activities will help keep your vaginal area balanced and moisturized, while also protecting the sensitive skin. Whether you’re sexually active or physically active, this product can help you keep them soothed and protected.

Q: Can these products be used internally?

A: Vmagic is intended for external use only, however, in many cases, it does come into contact with the interior of your vagina. In which case, there is no need to worry as these products are 100% organic, free of chemicals, and have been lab-tested for safety.

Q: How often can I use these products and when can I expect to see results?

A: In order to achieve optimal skin health results, you can use Vmagic daily, applying as needed. Nearly immediately after application, you will feel relief from dryness, itching, and inflammation. With prolonged use, the overall health of your skin will improve.

Should You Try These Vaginal Health Products?

If you’re one of the thousands of women who deal with vaginal dryness and/or discomfort, you owe it to yourself to at least give Vmagic a try. You can feel 100% confident and safe using their products as they are tested safe and made from only natural, organic ingredients.

Personally, I love brands like this and Rosebud Woman who are making giant strides in women’s health, particularly the vaginal health, arena. By bringing attention and awareness to these extremely common issues, women don’t feel so alone and afraid to seek the help they need and deserve.

Shop all products at their new store with the lowest possible price by using the link below!

About the Author
Tami Smith, CPT, Nutritionist

Tami Smith is a certified Macro Coach, Nutritionist and an ACE certified fitness trainer, specializing in pre and post-natal fitness. She studied business and earned her bachelor's degree in Business Economics. Tami is a mom of two and women's health advocate. Her passion is to help people live a fit, healthy life through proper nutrition and exercise!

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