
I love the double chocolate brownie mix and all the other snacks I bought from Safe + Fair - "to die for" IMO, which is why I rated them a 9.9/10.
Fit Healthy Momma Rating: 9.9/10
Safe and Fair is a delicious, plant-based, clean snack line that’s changing the way we snack. Every plant-based snack made by Safe + Fair is wholesome, delicious, and down-right addicting. The best part is that you can feel confident that you’re consuming only the good stuff.
There is nothing more exciting to me than discovering new healthy foods that are genuinely delicious. I love eating but I also love taking care of my body, so when I can do both and actually enjoy myself at the same time, I feel like I’ve hit the jackpot.
I’ve seen Safe + Fair around Instagram for awhile now, with some of my favorite influencers talking about how much they enjoy their products. And since I’m always down for trying healthy new snacks and meals and I’m easily influenced, I decided to give Safe and Fair a try for myself and share my thoughts and honest review with you here.
So, is Safe + Fair worth it? Is it healthy? Should you give it a try? Let me help you decide!
What is Safe + Fair? A Look Inside the Brand

A simple, but cool branded look for Safe + Fair.
One of the best parts about my “job” is getting to know the brands that I share. As someone who is promoting living a fit, healthy life and who practices what I preach, I enjoy finding brands and products that are in alignment.
Safe and Fair is a brand that has a mission that we can all feel good about. They believe that everyone deserves to have access to safe, clean ingredients at an affordable price. The three pillars of their brand include ingredients that are:
- Clean label
- Plant-based
- Free of the top 9 allergens
Instead of packing their products full of chemicals and artificial ingredients, Safe + Fair takes pride in offering clean ingredients that our body’s crave, all while maintaining a superior quality taste.
Their recipes are totally crave-worthy, but aren’t weighed down with the junk that leaves you feeling guilty about your snacks. Plus, every product from Safe and Fair is made with care, paying close attention to food safety. By implementing the strictest food allergy testing in the world, Safe and Fair is able to ensure that their products are free of the top 9 allergens.
What Products Do Safe and Fair Offer?
Safe and Fair’s current product lineup includes a handful of cornerstone products, including:
- Granola
- Drizzled Popcorn
- Seasoned Popcorn
- Chips
- Mixes
- Kid’s Protein
The main focus on S+F’s products is on healthy, plant-based snacks, however, they are frequently adding more to their line of delicious and nutritious products like cake mixes and kid’s protein powders.
Are Safe and Fair Products Allergen Friendly?
Yes, all Safe and Fair products are made in a top 9 allergen free facility. The top 9 allergens are:
- Peanut
- Cow’s Milk
- Egg
- Tree Nuts
- Soy
- Wheat
- Finned Fish
- Shellfish
- Sesame
Safe and Fair Granola Review
Ok, I’ll be the first to admit that I am a total granola snob. Once you’ve had a taste of epically delicious granola, everything else pales in comparison. For example, the first time I tried Purely Elizabeth’s granola, it was game over.
But while I have my go-to favorites, I’m always open to trying new things and seeing what else is out there. Sometimes (most of the time) I’m disappointed in what I find, and other times, I’m pleasantly surprised, which was the case when I tried Safe and Fair’s granola.
After seeing a few of my favorite Instagrammers rave about S+F granola, I took the cheese and bought a bag for myself. Initial thoughts: Wow, this is good!
Safe and Fair granola is not only nutritious, it’s delicious, which is a hard feat to accomplish for many healthy food brands. Typically, we’re sacrificing one for the other. However, Safe + Fair manages to use only natural ingredients and still deliver a stellar snack that feels good to eat.
Safe and Fair’s granola is the perfect blend of natural, delicious (and addicting!) flavor with just the right amount of crunch and chewiness to make it perfect for any occasion. Plus, the fact that it’s clean label, plan-based, and free of the 9 most common allergens only further supports the fact that S+F granola is legit.
What Flavors Are Available for Safe and Fair Granola?
Safe and Fair is currently offering the following granola flavors:
Blueberry Cinnamon
Hydroquinone 5%, Vitamin C 1%, Niacinamide 4% used to treat dark spots and melasma
Hydroquinone Cream
Tastes like your favorite sweet and savory oatmeal.
Full Stack
Tastes like a hot, buttery stack of pancakes with sweet sticky maple syrup on top.
Honeycrisp Apple Pie
Tastes like a fresh, hot apple pie on a chilly fall day.
Strawberry Shortcake
Tastes like sunshine and sweetness.
Key Lime Pie
Tastes like a light, zesty and refreshing pie but without all the guilt.
Is Safe and Fair Granola Healthy?
Yes, Safe and Fair granola is an incredibly healthy choice, especially when compared to other granola options on the market. The simple fact that S+F’s granola doesn’t contain any added junk or artificial ingredients makes it one of the healthiest granolas you can buy.
Of course, anything eaten in excess is unhealthy, so be sure to pay attention to the serving size and your sugar intake if you are on a special diet or have health conditions. Otherwise, as far as granola goes, S+F’s is very healthy!
Safe and Fair Popcorn Review
Ok, I thought I loved Safe and Fair’s granola until I tried their popcorn - It’s delicious to say the least. My favorites are the drizzled popcorn with their air popped popcorn and sweet drizzled goodness mixed on top, it’s hard to not eat the whole bag in one sitting.
Flavors currently include Vanilla Latte, Birthday Cake, and dark chocolate. They also offer a selection of traditional, kettle popped popcorn with savory seasonings. Their seasoned popcorn flavors include Sea Salt, Everything Bagel, Dill Pickle, Kickin Cracked Pepper & Sea Salt.
Is Safe and Fair Popcorn Healthy?
Yes, Safe and Fair Popcorn is very healthy. Kettle popped popcorn is inherently a healthy snack when eaten in appropriate quantities, but S+F’s popcorn takes the health level up a notch thanks to their fresh, natural, clean ingredients.
Where to Buy Safe and Fair Products
The best place to buy Safe and Fair products is right on their official website. Shipping is free for all orders over $40 and you can feel confident that you’re getting the real deal by purchasing your snacks right from the brand.
That said, you can also find Safe and Fair products in select stores near you, including:
- Costco (Midwest, Southeast, Texas, Bay Area, San Diego)
- Target (available nationwide)
- Big Lots (available at select locations)
- HyVee (available at select locations)
- Kroger (available at select locations)
- Walmart (available at select locations)
- BJs Wholesale Clubs
Safe and Fair Coupon Code
If you’re going to buy your S+F products directly from their official website, you can save 10% off your purchase when you use my code “TAMI10.” Otherwise, you'll have to get your 10% off promo by signing up to their email list.
Final Thoughts: Is Safe and Fair Worth It?
Safe and Fair is a legit brand that’s 100% worth trying if you’re actively trying to fuel your body with healthy, clean foods. For me, Safe and Fair is worth it because I know that the ingredients are clean, safe, and free of the junk that I’m working to avoid in my diet. S+F products are products that you can feel good about feeding to yourself as well as to your family.
The fact that I’m taking the time to write about Safe and Fair should tell you that I am a huge dan of this brand, their mission, and the foods tat they create. I truly enjoy consuming it and am more than happy to help spread the word.
If you’ve been on the fence about trying Safe and Fair (I rated it a 9.9/10
), here’s your chance to take the leap! You won’t regret it. Don’t forget to use my code TAMI10 at checkout to save 10%.
Verified Review

Use Code:
TAMI10 for 10% off