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Periods are a part of life for women, albeit a part that most of us are none too thrilled about. But when you think about menstruation in the context of the miracle of life and the way our bodies work, it’s actually pretty interesting.

Don’t worry, this article isn’t going to take you down the rabbit hole of how the female body works. What I am going to talk about is Ruby Love, a period underwear and swimwear company that’s changing the way we manage our monthly periods. From saving the environment to saving money, period panties come with a myriad of benefits.

What is period underwear? Is it right for you? Is it even sanitary? You have questions, I have the answers. I’m reviewing Ruby Love, one of the first and best period underwear brands on the market, in this article.

What is Period Underwear and Why Would I Use It?

Period underwear is underwear that has a built-in, 100% organic cotton absorbent liner and a curved gusset that’s designed to collect your flow, eliminating leaks from all angles. Ruby Love developed the only period panty that can truly make the claim that “no tampon is required,” thanks to the optional dri-tech mesh that adds additional protection if needed.

To put it simply, this underwear is designed to replace the need to buy monthly pads, tampons, and other feminine hygiene products as you can wear and wash these over and over again. This is perhaps the most compelling reason to switch over to this type of period management, no more money spent on pads and tampons and less plastic waste ending up in landfills.

Behind The Brand: Who Is Ruby Love?

This brand was formerly known as PantyProp and was founded by Crystal Etinne in 2015. Crystal founded the company because she believes that women should never have to sacrifice just because they have their period. She set out to design a smart, intuitive, patent-pending technology that offers premium absorption, protection from leaks and stains, and complete peace of mind that you’re covered on your period days.

Crystal spent years testing out countless prototypes, tweaking her designs, and being her own guinea pig to create the perfect formula that includes comfort, protection, and confidence.

This D2C women’s apparel brand started out with just underwear and has expanded to include swimwear, a teen line, sleepwear, activewear, and more. They now even offer a men’s line of leak-proof briefs!

Ruby Love’s Innovative Designs

If you’ve become curious about period panties, you may have looked around and noticed that there are several brands to choose from, making it difficult to know which ones to choose. Each brand has its own unique design and product line.

Their featured technology includes a discreet, built-in absorbent cotton liner that is perfectly angled to collect your flow. All of their products are designed to be used either with or without a tampon or a menstrual cup - it’s all about doing what is most comfortable for you!

Here’s what makes Ruby Love’s underwear design special:

  • Dri-Tech Mesh helps stop all leaks from the front, side, and back of the panty.
  • An optional double-sided pad for additional protection from leaks.
  • A built-in absorbent organic cotton layer.
  • A super-absorbent layer helps to fight odor and keep you dry.
  • A leak-resistant barrier to wick away moisture.
  • An exterior layer that locks all the layers together.
What you get with these period products is:
  • Security
  • Comfort
  • Leak-free peace of mind
  • Eco-friendly protection
  • Confidence
  • Money-savings
What you don’t get is:
  • Leaks
  • Odor
  • Plastics
  • Polyurethane Laminate (PUL)

Ruby Love Underwear Review

Ruby Love offers all-day protection built right into their innovative undergarments. In fact, one pair of their underwear can handle up to 2.5 tampons worth of absorbancy! They offer a full line of styles to choose from, including:

  • Bikini: mid-rise, full-coverage, high-cut leg
  • Hipster: low-rise, full-coverage, hip-hugging.
  • Brief: high cut leg that sits higher on the waist
  • High-Waist: low hi-rise, full-coverage, high-cut leg
  • Teen Sizing: low-rise, full-coverage, hip-hugging.

Regardless of which option you choose, you can count on their underwear to look and feel very similar to your regular underwear, with the exception of the liner, which is thicker than it is on a non-period pair. The coverage is certainly discreet, no one would ever know that we were wearing them!

The liner is made with a 100% absorbent cotton and dri-tech mesh and they are made in the USA, which is always a nice touch. Depending on your flow, you can wear them alone, with a tampon, with a pad, or with a menstrual cup. For many women, they choose to wear their period underwear solo on their light days and pop in the removable pad or a tampon on their heavy days as a backup and for peace of mind.

Period Swimwear

Along with their line of underwear protection, Ruby Love also offers a line of women’s swimwear that features the same level of period protection. No more missing beach or pool days due to your period!

They offer one-pieces, two-pieces, bottoms, skinsuits, and more. I am really impressed with their selection of swimwear and by the fact that they are actually cute! When you first think period swimwear, the image of cute doesn’t usually pop into your head, but Ruby Love manages to give you the protection you can rely on with sleek designs that flatter and allow you to feel great, which says a lot considering most of us aren’t feeling our most confident while on our period.

Each of their swimwear pieces has protection for up to 3 tampons worth of flow, which is perfect for the all-day beach or pool days. Similar to their underwear, you can choose to wear their swimwear with or without additional protection in the form of their optional pad, a tampon, or a menstrual cup. For reference, when you pair their swimwear with their double-sided pad, you get up to 6 tampons of absorption!

The Dri-tech mesh helps to stop all leaks from every angle and will keep the pad in place if you choose to wear one. The best part is that there will be no swelling in the water! So no need to worry about having the sogging diaper look when you emerge from the water. They also have a teen swimwear line for younger girls who need protection in the water.

Why Choose Ruby Love?

As I mentioned before, one look around the internet will tell you that you have options when it comes to finding period underwear. Period protection has advanced immensely in the last decade or so with more and more women turning to more sustainable feminine hygiene products like protective underwear and menstrual cups.

To give you an idea of the impact that traditional products like pads and tampons have on the environment, National Geographic estimated that a single woman will use around 15,000 pads and tampons throughout her lifetime, the majority of which will end up in landfills as plastic waste. That’s a lot of waste!

Now, don’t get me wrong, this is not meant to shame anyone who wishes or needs to use pads and tampons! However, I think it’s great to know that there are other, more eco-friendly options you can choose to help reduce your impact on the environment. I love that Ruby Love makes it easy to decide to choose their products by making sure that they have a product that’s designed to work as good, or better, than traditional products.

They have a great selection of styles and colors to choose from. Just because it’s period underwear doesn’t mean it has to be the most unattractive pair in your drawer. And the science, testing, technology, and thought that went into designing each of their products is very evident.

Lastly, the fact that they have an entire line that caters to teens is amazing. Young women deserve to look and feel their best, even when they’re menstruating, and I believe Ruby Love is making periods funnier and less scary through their teen-specific line. I also adore their First Period Kit which has everything a young girl could need and more to feel confident and excited about this new step in her life. The First Period Kit includes the following:

  • Period-Proof Teen Underwear
  • Ruby First Period Book
  • Period Hacks + Q&A
  • Feminine Hygiene Pads
  • Ruby Love Discreet Carry Pouch
  • Make A Wish Grow-up Bracelet
  • Ruby Love Relaxing Sleep Mask
  • Cooling Eye Gel Mask
  • Warm Cozy Socks
  • Ruby Love Lip Ball
  • Warming Gel Pad for Cramps
  • Ruby Love Stress Ball
  • Heart-shaped Compact Mirror 
  • Facial Essence Beauty Mask
  • Exfoliating Bath Sponge
  • Hair Elastics
  • Inspiration Diary Notepad 
  • Keepsake Satin Hygiene Pouch filled with hygiene essentials! 
  • Hand Sanitizer
  • Hygiene Wipes
  • And more!

This is probably one of my favorite products that Ruby Love offers and absolutely something I would purchase for my daughter when she becomes of age.


Q: How do I wash my period underwear?

A: All products from Ruby Love are designed to be machine washed and dried. You can toss your period garments right in with your regular load of like colors, using cold water and without any fabric softener. Then, trouble dry on low.

Q: Can these underwear protect me from bladder leaks, too?

A: Yes! Ruby Love products are designed for all of life’s “little leaks,” bladder included. It’s a discreet, affordable way to manage leaks comfortably.

Q: How do I use Ruby Love underwear?

  1. Before your first use,  give your Ruby Love style a quick stretch to prepare them for wear.
  2. If using a pad, remove the adhesive release paper and press the pad firmly into the Ruby Love gusset, like you would in your normal underwear. If using a pad or our double-sided pad, pull the dri-tech mesh around the edges of the pad and make sure the pad lies flat.
  3. Pull your underwear up snugly to your body.
  4. For proper protection and health, rotate your double-sided pad, change your pad, tampon, or menstrual cup with regular frequency.
  5. The dri-tech mesh helps prevent side, front, or back leaks.
  6. The underwear will angle under the body to help collect flow immediately.

Q: How do I know which size to choose?

A: Ruby Loves includes sizes that fit women of all shapes and sizes. From tween and teens to plus-size, they serve the full range of women’s sizing. They recommend that your underwear fit comfortably snug for maximum leak-proof performance. They have a sizing chart that will give you a great resource for finding the right fit, however, most reviewers have noted that the sizes run true to size with their regular sizing.

Online Ratings and Reviews of Ruby Love

According to Trustpilot.com, there are 2,943 reviews of Ruby Love, with an average star rating of 4.7 out of 5, which is excellent. Over 94% of their customers rated their brand as excellent, with only a handful of customers reporting negative reviews.

Upon reading the negative reviews, I discovered that the main complaint was that the underwear “didn’t work.” It’s important to note that everyone has a different flow, and what works for one woman may not work for the next. Not everyone will be able to totally eliminate the need for pads and tampons but may feel more confident knowing that their underwear provides an extra layer of protection from their clothing. Other women with lighter flows may be able to get away with not using any additional products, it all depends on each unique person.

Overall, hundreds of women, teens included, are gushing over Ruby Love’s products, exclaiming that they can now confidently have their period and still enjoy doing all of the things they would normally do. Ruby Love is normalizing periods and making them more manageable, affordable, and less impactful on the environment, which is something that we can all feel great about.

Try Period Underwear For Yourself!

Whether you’re looking for ways to be more eco-friendly and to create less waste for our landfills, you don’t like to wear pads or tampons, or you need additional protection for your heavy days, you’re going to love Ruby Love.

We all know that awkward feeling of walking around wondering if we had any unexpected leaks happen. And that feeling of needing to change out our feminine hygiene product but not having easy access to one. Neither situation is ideal, but that’s why investing in period underwear from Ruby Love is a great idea.

You get great protection and discrete peace of mind, all while being eco-friendly. What more could you ask for? If you haven’t tried period underwear yet, what are you waiting for? Empower yourself with the protection you deserve and the comfort you need!

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featured image for review on apparel brand modibodi
About the Author
Tami Smith, CPT, Nutritionist

Tami Smith is a certified Nutritionist and an ACE certified fitness trainer, specializing in pre and post-natal fitness. She studied business and earned her bachelor's degree in Business Economics. Tami is a mom of two and women's health advocate. Her passion is to help people live a fit, healthy life through proper nutrition and exercise!

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