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Personalized vitamins...are they worth it?

Rootine is one of the newest players in the D2C nutrition world that’s taking the supplement industry by storm. Instead of offering a one-size-fits-all approach to vitamins and supplements, companies like Rootine are creating personalized solutions that are tailored to your unique body and specific needs.

But Rootine takes their vitamins to another level entirely by using your DNA to create your personal formula and then delivering it to you in a beadlike drinkable form.

Sound interesting? I thought so too which is why I dug into the brand to see what it’s all about. In this review of Rootine, I’ll be giving you a complete overview, highlighting the pros and cons, and then giving you some insight into my personal experience with the brand along with my opinion on whether you should try it for yourself.

What Is Rootine?

Rootine is a vitamin company that offers personalized, DNA-based nutrient solutions. The company was founded to combat the classic vitamin industry that offers generic multivitamins that contain outdated nutrient levels and no specification.

They offer an in-depth physical and lifestyle assessment in conjunction with a DNA test to identify and break down exactly what your specific nutritional needs are so that they can offer you a personalized solution that promotes health and wellness in your unique body.

They also explain to you (in a way that you can understand) what your body needs and why. They’ll also tell you what you should avoid. This custom-tailored approach eliminates all the guesswork when it comes to vitamins and supplements as part of your daily routine.

How it Works: The Rootine Diagnosis System

Rootine uses three different tests to create vitamins that are custom-fit for each person. The testing looks like this:

Step 1: Lifestyle Quiz

The first step to identifying your unique nutritional needs is to take their lifestyle quiz which is a simple multiple-choice questionnaire.

The quiz has general questions regarding your diet, stress levels, general mood and happiness, physical measurements, amount of exercise, and a handful of other general lifestyle questions.

Once completed, Rootine will show you the nutrients you need or don’t need based on your results. The results you see here will be fairly generalized, but it’s still valuable to see how what the breakdown would look like.

Step 2: DNA Sample

Here’s where things get way more specified and customized. A DNA sample allows Rootine to prescribe a supplement routine that’s based on your  genetics. This is where this company stands alone in a sea of competitors; every customer has a unique supplement order as it’s based on their unique DNA and needs.

The DNA sample allows Rootine to expose your genetic nutrient needs, taking out all the guesswork and identifying what you need most. Every person’s genetic needs are unique, so without this information, you really can’t be sure you’re getting what you truly need based scientifically on your DNA.

If you already have your DNA data available, you can forward it to the company and they will use that for their analysis. Otherwise, they offer a test that you can have sent directly to your home.

Step 3: Optional Bloodwork

This is the final step, which is optional, but will really nail down exactly what nutrients your body needs. With a blood test, you can get a clearer understanding of what your body absorbs and at what rate. This detail is paramount in customizing your order for your needs.

Each individual person consumes nutrients at a different rate, which will be revealed by the blood test. The scientists at Rootine will be able to determine exactly how much of a nutrient you need on a daily basis based on this information.

While this test is optional, it’s highly recommended that you take it in order to get the most accurate, specified results. Also, the details of our blood are always changing, especially once we start a supplement routine. So, sending in samples periodically can help make sure you’re always getting exactly what you need.

What’s In Rootine Vitamins?

Have you ever stopped to take a look at the back of your multivitamins ingredients label? If so, you probably noted that there is a laundry list of ingredients. The thing is, most generic multivitamins are pumped full of fillers and additives that we don’t actually need and aren’t even healthy for us.

Rootine has just 18 ingredients, with amounts varying based on your personal needs:

  • Alpha-lipoic acid
  • Calcium
  • Coenzyme Q10
  • Copper
  • Folic acid
  • Iron
  • Magnesium
  • Manganese
  • MSM
  • Phytosterols
  • Selenium
  • Vitamin B12
  • Vitamin B2
  • Vitamin B6
  • Vitamin C
  • Vitamin D3
  • Vitamin E
  • Zinc

Each of these ingredients come in the form of vegetarian microbeads, which allows Rootine to alter the amount of each ingredient to your specific needs. Commercial multivitamins cannot be customized in the same way because they have a set recipe and structure.

Instead of large, difficult-to-swallow pills, the beads from Rootine are tiny, slow-release, and simple to swallow. With this delivery method, our stomachs digest the microbeads over a 12-hour period - a more natural way to absorb vitamins.

How to Take The Microbeads

These vitamins are unlike anything else that’s on the market, which means that there’s a little learning curve to get started. Don’t worry, though, it’s simple!

Here are the two ways in which you can consume your microbead vitamins:

1. With water - You can consume your microbeads by swallowing them with water by opening your packet, cupping your tongue to catch the beads, and pouring half of the packet onto your tongue. Then, pull a cup of water up to your lips and take a sip while swallowing the microbeads. Continue until the full packet is done.

2. On food - Stir them into your favorite food seamlessly by tearing your packet open and pouring them into your meal or snack. They’re perfect for mixing with your smoothie, yogurt, oatmeal, pudding, etc.

Rootine Ordering Process and Commitment

Once you’ve completed all of the necessary DNA testing, you’ll see in your dashboard your recommendations as well as additional information regarding your unique supplement formula based on your needs. You can request changes and track them right in that same dashboard.

Once finalized, you will receive your personalized vitamins in the mail, in separate packets for each day. They do require that you make at least a 3-month commitment to their vitamins before ordering due to the high level of specialization.

Your subscription will then run in 3-month increments, which you can cancel at anytime, as long as you give at least 30-days notice before the start of your next renewal date.

Pros and Cons

Is this personalized vitamin service right for you? Take a look at the pros and cons for more insight.


  • Rootine is the only DNA based vitamin available
  • You do not need any additional supplements
  • They use a highly specific scientific algorithm to create your package
  • They utilize slow release microbeads for better and more natural absorption
  • Simple, easy to understand ingredients
  • No fillers or junk
  • HIghest grade vegetarian nutrients are used


  • You will need to wait until your testing is complete to get started
  • You may need to have new bloodwork done very few months for best results
  • They cost more than standard vitamins (rightfully so!)

Why DNA Testing Matters

If you’re considering Rootine Vitamins, then you’re likely going to notice that the price is a bit higher than other vitamins on the market. This is largely because the science, testing, and specific formulations that are the backbone of these vitamins. Here’s some insight as to why each of these tests are important:


There are more than 50 common genetic variations that impact how your body absorbs, metabolizes, and excretes nutrients. These variations can cause specific nutrient deficiencies and sensitivities.


Using next-gen metabolite technology, Rootine uses blood nutrient tests to analyze 18 nutrients, 10 amino acids, and more to develop a comprehensive report on how nutrients function in your unique body, your dietary intake, metabolic functionality, and detoxification systems.


Your height, weight, age, exercise, dietary preferences, and more can provide a baseline range for the nutrients you need and what level of nutrients you are likely consuming. Rootine layers your DNA and blood test data with this baseline to understand your body. This information is gathered through their Quiz.

Conclusion: Is Rootine Legit?

I am happy to say that Rootine Vitamins are 100% legit. They offer a unique service that’s changing the way we look at our health. Instead of taking the easy approach and offering a blanket opton that appeals to the masses, Rootine takes things to another level by personalizing your nutrition based on your unique needs and DNA makeup. That’s pretty cool if you ask me!

After doing a ton of research into the brand, I am convinced that this service is something that you should explore if you’re looking to get the best in nutrition for your body and lifestyle. The price is well worth it when you consider the high level of precious and customization you’re getting in addition to the fact that this is the only vitamin you need to take, which is a savings in and of itself.

Start living your best life by feeling your best. It all starts with proper nutrition!

About the Author
Tami Smith, CPT, Nutritionist

Tami Smith is a certified Nutritionist and an ACE certified fitness trainer, specializing in pre and post-natal fitness. She studied business and earned her bachelor's degree in Business Economics. Tami is a mom of two and women's health advocate. Her passion is to help people live a fit, healthy life through proper nutrition and exercise!

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