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fit healthy momma with pink lily clothes

Fit Healthy Momma Rating: 9/10

Pink Lily Boutique is an online clothing brand for women that provides women of all ages with cute, comfortable, trendy, and affordable clothing. The quality of Pink Lily clothing is top-notch and the customer service is outstanding as well. With a huge selection of styles, you can find everything from athleisure to outfits for special occasions, all in one place.

Finding high-quality, well-fitting clothing for women can sometimes feel like finding a unicorn. It seems like I either find clothing that’s well-made but the fit is terrible or the styles are outdated, or I find great-fitting clothing, but the quality is lacking. And, not to mention the fact that the sizing from one brand to the next is always radically different. Oh, the struggle!

However, every once in a while, I land on a gem, and that’s exactly what happened when I recently gave Pink Lily a try. This family-owned women’s clothing boutique offers a full range of women’s clothing, covering all your needs, from workout wear to special occasions.

In this article, I’m offering my full review of Pink Lily Boutique from my personal experience with the clothing as well as through my research of the brand itself.

Quick Rundown of Pink Lily Review


Type of apparel:

Trendy fashion clothes for women

Popular products:

Sweaters, Dresses, Shoes, Boots, Leggings, Jeans, Skirts, Swimwear, Rompers, Graphic Tees, Jackets and Coats

Plus size available:


Kids clothes available:



Very affordable, look for sales, some clothes can be as low as $14

Avg. User Rating:

4.8/5 (Average rating on most clothing products)

FHM Rating:


What is Pink Lily Boutique?

camo one piece front - pink lily
camo one piece side - pink lily

Pink Lily is an online women’s clothing boutique that offers an assortment of apparel, footwear, and accessories. It’s a family-owned and family-run business that was founded by Tori and Chris Gerbig, a husband and wife duo.

As a brand, Pink Lily’s mission is to inspire women to achieve their best by celebrating and empowering women to step forward confidently in their lives. Pink Lily’s fashion is fun, flattering, and inclusive of all shapes and sizes.

With an ever-growing lineup of cute, functional, and flattering styles and perfectly curated collections, Pink Lily is a reliable place for women of all shapes, sizes, and ages to come find styles that fit and flatter their personal style.


  • Great quality women’s clothing
  • Hip, trendy designs
  • Flatter fit for all body types
  • Sizes range from XS to 3XL
  • Age appropriate for women of all ages
  • Affordable
  • Always releasing new collections
  • Family-owned and operated business
  • Models of all sizes to showcase the clothing
  • Outfits for all occasions (workouts, casual, special occasions, etc.)
  • Fast shipping
  • Lots of sales throughout the year
  • Coupon codes are available for saving


  • I found some online complaints regarding their return policy (I cannot speak on it personally as I have not returned anything)
  • There are no men’s clothing options

Pink Lily Products: What Clothing Options Are Available?

leggings and shirt - pink lily
leggings and maroon top - pink lily

Pink Lily Boutique has one of the most impressive lineups of women’s clothing I have ever seen. I love that I can go on Pink Lily’s website and find something for nearly any occasion. Below are the main categories of clothing:

  • New Launches
  • Best Sellers
  • Sweaters
  • Dresses
  • Graphics
  • Tops
  • Hoodies & Pullovers
  • Lounge Tops
  • Tanks
  • Jeans
  • Pants
  • Leggings
  • Skirts
  • Athletic Bottoms
  • Shorts
  • Mommy & Me
  • Swimwear
  • Bridal Shop
  • Accessories 
  • Shoes

Does Pink Lily Run True to Size?

In my experience, yes, Pink Lily clothing runs true to size. All of the articles of clothing that I have ordered fit as expected and are similar to most other popular clothing brands. If anything, I would say that the sizing is a tad on the larger side, which most women tend to favor. If you’re someone who tends to be in between sizes, I would say to size down for most Pink Lily items.

The great news is that Pink Lily includes a video for each piece of clothing where the model discusses the nuances of the sizing, fit, fabric, etc. Plus, they show the measurements and sizes that each model is wearing so that you can get a good idea of how the clothing might fit your body.

Where Does Pink Lily Get its Clothes?

According to Pink Lily’s co-founder, Tory Gerbig, Pink Lily works with over 500 vendors in Los Angeles to find all the best, most popular styles and designs. Plus, a portion of their inventory is manufactured just for them. This information was published in an interview back in 2017. I cannot confirm if this is still the case. 

Who Should Try Pink Lily Boutique?

dress with cowgirl boots front - pink lily
dress with cowgirl boots side - pink lily

Honestly, I think there’s something for every woman at Pink Lily. Whether you’re looking for cute, comfortable, and unique workout clothes or you need a dress for a special event, there is no shortage of amazing options at Pink Lily. 

As a woman in my low-mid thirties, I really appreciate that the clothing is suitable for my age range but also for women both older and younger. For example, my mom has seen some of the tops I’ve bought from Pink Lily and really loved them. 

For the price and the quality that you get, Pink Lily is a great place to buy clothing for women who want to dress nicely without spending an arm and a leg on designer clothing. Plus, knowing that you’re buying from a family-owned and operated brand with humble beginnings and great intentions is a great feeling.

Average Rating and Real Pink Lily Reviews

Product: Wonderful Soul Beige Sherpa Shacket

Crystal P. // Verified Reviewer

Fit: True to size

Perfect piece for fall!
This Shacket is the perfect piece for fall. I’m 5’9” and the sleeve length is good. There is no lining on the inside, which I disliked at first but it’s really a none issue since I’ve been wearing it. Highly recommend!

Product: Pulling Heartstrings Ivory Quarter Zip Pullover

Cynthia Y. // Verified Reviewer

Fit: True to size

Pleasantly surprised!

This is absolutely beautiful and not just your typical sweatshirt! It’s more of a fine knit sweater material that can be dressed up or down making it more versatile. So soft and comfortable. I typically wear between a small and medium depending on the fit and went with the small. It fits perfectly but if you prefer a more oversized fit I suggest going with your true to size.

leggings and top - pink lily
camo one piece behind - pink lily

Cost and Where to Buy

Pink Lily clothing costs anywhere from $30-$52 per piece, on average, which is pretty common for boutique women’s clothing. However, if you shop Pink Lily’s sales, you’re bound to score some pretty sweet deals as they’re always clearing inventory to make room for new launches.

The only place to purchase Pink Lily clothing is from their official website, where you’ll enjoy free shipping on orders over $99.

Use Pink Lily Coupon Code: November20 for 20% OFF

Final Thoughts: Should You Try Pink Lily Clothing?

In my opinion, Pink Lily is well worth trying if you’re a woman looking for cute, comfortable, and stylish clothing that doesn’t break the bank. I love that the brand was started by a husband and wife team and that it remains a family brand to this day, despite its ever-growing popularity. And the fact that the clothing is so size inclusive is amazing as you certainly cannot say that about every women’s clothing brand.

Every piece of clothing that I have purchased, I have truly loved and enjoyed. I recently wore a Pink Lily dress to a wedding and received so many compliments. It fit well, was seasonable, and looked beautiful. Plus, I spent less than $50 on it!

I recommend Pink Lily to my friends, family, and community all the time and have never heard one person complain about the clothing or the service they received, which tells me that this brand is truly working hard to provide high-quality clothing and a great customer experience so that we’ll keep coming back for more!

Try Pink Lily Today!

Shop Now!

About the Author
Tami Smith, CPT, Nutritionist

Tami Smith is a certified Nutritionist and an ACE certified fitness trainer, specializing in pre and post-natal fitness. She studied business and earned her bachelor's degree in Business Economics. Tami is a mom of two and women's health advocate. Her passion is to help people live a fit, healthy life through proper nutrition and exercise!

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