rating iHeart Macros

Fit Healthy Momma Rating: 9.3/10

iHeart Macros is a small, family-run supplement company that also offers coaching and access to a fitness app membership with weekly workouts. The small lineup of carefully curated supplements offers tremendous value and results for those who use them.

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Finding high-quality, trustworthy supplements is like trying to find a needle in a haystack; it’s just not that easy. Our social media feeds are flooded with options, but we all know (hopefully) that not every supplement brand is legit and that most are just out to make a buck.

If you’ve been around here for a while, then you know that I am a huge fan of 1st Phorm supplements (read review) and recommend those products frequently as they are staples in my personal nutrition.

However, I am always looking for other options. At FHM, we really value brands that bring something unique to the market. Brands that offer high-quality products that improve the lives of their customers. iHeart Macros is one of those brands.

I’ve been using iHeart Macros supplements for months, so I decided it’s time to write up a full review of the brand and its supplement line. So if you’re considering iHeart Macros supplements or workout programs, this article will give you the information you need to make an informed decision.

Quick Summary of iHeart Macros Review


iHeart Macros

What they offer:

Nutrition programs, Natural Supplements, Workout app

Claimed Benefits:

Build a healthy relationship with food, gain confidence, lean body, weight loss


Best for:

Those who want lifelong results through living a legitimate healthy lifestyle

Discount / Coupon:

20% off with code FHM

Avg. User Rating:

4.7/5 (Over 100 reviews)

FHM Rating:

9.3/10 ⭐

summary information iheart macros

What is iHeart Macros? Brand Story and Overview

i heart macros brand and supplements

iHeart Macros is a modern wellness brand that offers supplements, workout programming, macro coaching, and more. Founded by Quincey and Brandom Whimpey, this husband and wife duo is bringing high-quality, macro-friendly supplements along with easily accessible workouts and coaching to anyone in need of direction on their health and fitness journey.

According to the website, Quincey started iHeart Macros after trying dozens of traditional, restrictive diets that left her feeling deprived, depleted, and on a constant unhealthy cycle of binging and restricting. Once she found macros, she fell in love and hasn’t turned back.

Today, iHeart Macros is an expanding macro brand that offers uniquely effective products to those who want to improve their health, fitness, and overall life.


  • High-quality supplements that are crafted with care and attention to detail
  • Bloat-free formulas
  • Delicious flavors
  • Perfect for recipes
  • Easy, zero-chunk mixing
  • Easily digestible
  • Low calorie and macro-friendly
  • Nearly lactose-free
  • Low sugar
  • Subscribe and save options available
  • The brand offers macros, workouts, and supplements 
  • Made in the USA


  • Supplements are on the pricier side
  • Protein powder only has 20g of protein per serving compared to the average of 25g
  • It’s unclear if there’s any 3rd party testing done
  • The website is slow and a little clunky

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What Products Does iHeart Macros Offer? (Supplements, Workouts, and Coaching)

supplements iheart macros

One thing that I really appreciate about iHeart Macros is the fact that they offer a complete package for those who want to track macros, work out, and overall live a fitter, healthier lifestyle. Here’s a breakdown of what the brand currently offers:


  • iHeart Protein 
  • iHeart Collagen + MCT
  • iHeart Collagen Sleep
  • iHeart Fat Burner
  • iHeart Pre-Workout

Workout Programs

workout programs iheart macros
  • Weekly WHIP Workouts
  • 30-Day Cut Program
  • Reverse Cut Program

Other Programs/Services

  • One-Time Macro Counts
  • 1:1 Macro Coaching
  • Meal Plans

Review of iHeart Macros Popular Products and Services

iHeart Macros offers a nice selection of supplements and macro-related services, so let’s break down and review their most popular supplements and workout programs.

iHeart Macros Protein Review

i heart macros protein

iHeart Protein is an easily digestible protein powder that’s free of any ingredients and additives that cause bloated and discomfort, which is common in most whey protein powders. The formula is microscopically milled so that it dissolves and mixes easily in anything from shakes and smoothies to oatmeals and baked goods.

iHeart Macros keeps their flavor profiles easy to work with by keeping them simple but delicious. The currently available flavors include:

  • Chocolate milkshake
  • Vanilla Cream
  • Snickerdoodle
  • Cake Batter

Each scoop of iHeart Protein contains around 100 calories and has 20g of protein. I personally really enjoy these protein powders in my baked goods as they mix easily and offer a great flavor profile.

iHeart Macros Collagen Review

collagen iheart macros

iHeart Macros Collagen with MCT Oil is perfect for those who follow a keto diet, intermittent fasting, are looking for increased energy and focus, and/or would like to improve their hair, skin, and nails. 

Taken in the morning, iHeart Macros Collagen can help to eliminate your hunger cravings so that you can better adhere to your nutrition plan and/or fasting schedule. It also provides an immediate boost of energy without causing a crash. Furthermore, the addition of MCT oil may help you to improve your mental clarity and focus, which tend to decline when in a fasted state.

This was the first product I ever tried from iHeart Macros. I mix a scoop into my morning coffee and it not only makes my coffee creamy, frothy, and delicious, but it helps keep me feeling full and satiated. Plus, it has really helped with my hair, skin, and nails. 

There are currently four delicious flavors to choose from; Caramel Machiatto, Chocolate, Coconut, and Toasted Marshmellow. One scoop contains 55 calories, 5g of protein, and only 1g of sugar.

iHeart Macros also recently released their Collagen Sleep Collagen, which is designed to promote a deeper, more restful sleep without any grogginess or fatigue the next day. 


Anyone looking to take their workouts to the next level can benefit from a little boost like the one you get from the iHeart Macros Pre-Workout formula. Designed to give you the extra push you need to make improvements in your workouts without the jitters, itching, or crashes that other pre-workouts give, this pre-workout is a gentle but effective option for fitness enthusiasts from all levels of fitness.

iHeart Macros Pre-Workout contains low doses of beta-alanine, the ingredient responsible for the uncomfortable itching that you feel with many other pre-workout supplements. Plus, there’s a safe, crash-free amount of caffeine in every scoop. Plus, there are no chemicals or excess sweeteners inside!

There are currently three tasty flavors to choose from; Watermelon, Green Apple, and Acai Berry. Aside from Project-1 by 1st Phorm, this is one of the only pre-workout supplements that I can actually tolerate and that I feel provide me with tangible results.

iHeart Macros Workouts Review

iHeart Macros offers several different workout programs to choose from with their weekly fitness membership, WHIP, being the most popular. WHIP stands for weight training, high-intensity interval training, and plyometric training, so a nice mix of all kinds of fitness modalities to give you a well-rounded workout routine.

WHIP workouts are released weekly inside the iHeart Macros app and a membership costs just $9.99 per month with no long-term commitments. One of the best features of this membership is that they offer two separate workouts each week - one designed for those using a gym and the other designed for those working out at home with minimal equipment.

Additionally, iHeart Macros also offers several other workout programs that are more specific to certain goals and phases and may also come with macro counts and coaching.

Learn more on the workouts

Why Choose iHeart Macros?

choosing iheart macros

iHeart Macros is a quality, trusted brand that’s offering premium supplements, macro coaching, and workout plans that are easily accessible. Whether you’re looking for supplements that you can trust and that add actual value to your life or you’re looking for workouts that are quality and affordable, iHeart Macros might be a good fit for you.

Personally, I really love their supplements, particularly the Collagen with MCT and Protein Powder. I find that their protein is very easy to bake with and enjoy that the calories and macros are low. The Collagen Powder is an amazing way to get collagen in reap the benefits while also fully enjoying the taste and experience.

Lastly, iHeart Macros is a small, family-run business that clearly cares about its customers and its audience is on a mission to provide them with real solutions for common problems.

Alternatives to iHeart Macros Supplements and Workouts

There are plenty of options out there for workout supplements, but they are not all created equally. If don’t jive with the options from iHeart Macros, here are some alternatives that are tried and true from the team here at FHM:

1st Phorm is a solid choice for all workout supplements, however, if you are looking specifically for an alternative to iHeart Macros, here are my recommendations:

  1. Level-1 Protein Powder
  2. 1st Phorm Collagen with Dermaval
  3. Project-1 Pre-Workout

I also recommend Clean Simple Eats as a healthy, macro-friendly protein powder. 

As far as workouts go, if you like the weekly subscription format with new workouts being released each week, Madeline Moves (Moves App) has been my go-to for years. Madeline offers weekly workouts plus a full library of programs to follow.

I also highly recommend the 1st Phorm App workouts. There are dozens of programs to choose from with varying modalities and across all levels of fitness. 

Final Thoughts: Are iHeart Macros Supplements Worth It?

i heart macros legit and worth it

Yes, iHeart Macros are 100% worth trying if you’re looking for healthy, effective, and clean supplements and workouts that help you live a fitter, healthier life. 

I have been a fan of iHeart Macros for a couple of years now, and it’s been exciting to watch the brand grow. I love that it’s a small business with humble beginnings and a true desire to help people change their lives. I also really appreciate the specificity of the supplement line and the fact that they roll out new supplements slowly and infrequently. This is a good indication of the time and attention to detail that the team takes to create and formulate their supplements.

Although the price point for their supplements is a tad higher than the average, the extra investment is well worth it when you consider that you’re getting a premium quality product that has hundreds of 5-star reviews to back up its claims.

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Recommendations From a Nutritionist & Personal Trainer

Use a protein powder like iHeart Macros Protein to help up your daily protein intake to at least 1g per pound of body weight.

If using iHeart Macros Collagen with MCT, try mixing it in with your morning coffee using a frother. 

If you’re looking for workouts to pair with your healthy, macro-friendly nutrition plan, make sure you take some time to consider your goals and ensure that the workouts you choose are in alignment with them. For example, if you’re looking to build appreciable muscle, the WHIP workouts might not be your best option due to the amount of high-intensity work. Go for a training program that utilizes progressive overload like the ones you’ll find inside the 1st Phorm App (learn more).

Don’t be afraid to try new things on your wellness journey! Whether that’s supplements, workouts, or coaching methods. Do your research and jump in if it feels right!

About the Author
Tami Smith, CPT, Nutritionist

Tami Smith is a certified Nutritionist and an ACE certified fitness trainer, specializing in pre and post-natal fitness. She studied business and earned her bachelor's degree in Business Economics. Tami is a mom of two and women's health advocate. Her passion is to help people live a fit, healthy life through proper nutrition and exercise!

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