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If you’re like me, you want to make sure your kids are getting the best in nutrition. You also struggle to get your kids to eat the healthy meals you prepare for them and worry that their immune systems aren’t strong enough in the face of everything that’s happening around the world.

It’s strange times for sure. But the good news is that we as parents can still make sure our kids are getting the vitamins and minerals they need to continue growing properly and to ensure their immune system is ready to handle anything that comes their way.

Today I am comparing two popular kids vitamins; First Day Vitamins and Smarty Pants, bringing you a head-to-head comparison that includes all the facts for each along with my personal opinion on which one is the best.

Choosing The Right Vitamins For Your Kids

As picky as our toddlers and kids are about the food they eat, as parents we should be equally as choosy when it comes to kids’ vitamins. Now, I’ll be the first to admit that I have not always been this way. I used to walk into the grocery or drug store and grab whatever kids gummy multivitamin was on sale that week and give it to my kids.

I’ve recently taken a bigger interest in food labels and what vitamins we really need and which ones we don’t, and I was shocked when I took a look at the back of some of the most popular kids multivitamins. They have so much sugar and unnecessary junk that they may be more harmful than beneficial. Yikes!

Sugar is a big deal for kids. Not only is it addicting and habit forming, but it can contribute to tooth decay. Also, when we give our kids sugar-filled gummies and tell that that it’s healthy, we are making a negative association with healthy foods, giving kids the wrong idea of what’s healthy.

When it comes to choosing the right vitamins for your children, here are the most important aspects to look at:

Sugar Content - Are the vitamins you’re giving your kids filled with sugar? If so, they could be easily be getting 15-20 additional grams of sugar in their diet each day, and that adds up quickly!

Ingredients - What vitamins and minerals are in your kid’s multi? Is it only the essentials or are there others that have no place? Are there additives, gelatin, artificial flavors, etc.?

Percentage of Daily Value - Does the supplement contain 100% or more of the recommended daily value? Did you know that those excess vitamins are completely unnecessary and will be flushed out via urine? Plus, our kids get most of their daily value from the food they eat, even if they are picky eaters.

Quality of Ingredients - Not all vitamins and minerals are the same or sourced the same way, there are some that are more natural, effective, and potent.

Convenience - Can you have the vitamins delivered to your home each month so that you don’t forget and have a lapse?

Smarty Pants Vs. First Day

If you’ve narrowed your search for the best vitamins for children down to Smarty Pants and First Day, then you’ve done your homework and have recognized two great kids supplement brands.

Both First Day and Smarty Pants make specified kids’ vitamins that are designed to help fill any nutritional gaps in your child’s diet, making sure they have the vitamins and minerals they need to stay healthy and strong, but without anything they don’t need.

Below is a table to illustrate the similarities and differences between these two healthy vitamin options for kids:


First Day

Smarty Pants




Sugar Content



Artificial Sweeteners?



Number of Essential Nutrients







$27 per month

$18.85 per month

Approved Ages


Toddler formula 2-3

Kids formula 4+

Sustainable Packaging?

✅ Yes, refills come in recyclable packets


Serving Suggestion

2 gummies per day

2 gummies per day

Buy now

The Bottom Line: Which brand is best?

As you can see, these two kids’ gummy multivitamin brands are very similar, however, they are not equal. The two things that stand out to me are the sugar content and the packaging.

First Day offers a vitamin that has 3g less sugar per day, which may not seem like a big difference, but when considering that your kids will be taking these daily, it adds up (just ask your dentist!).

The other noteworthy difference is in the packaging. First Day recently announced that they are switching to more sustainable packaging. Your first month’s supply comes in a fun, decorative bottle that your child will enjoy personalizing, and subsequent months will be delivered to you in sustainable, recyclable packets that you can refill your original container with. This is such a fantastic way to reduce plastic waste and space taken up in our landfills.

I like both brands, however, in my opinion, the clear winner, in this case, is First Day Vitamins for kids. They take a science-based approach to nutrition, putting only the absolute essentials into their vitamins, which is refreshing considering most companies are formulating their supplements based on outdated data.

With First Day, you can sign up to have your child’s vitamins delivered right to your door each month, so no more forgetting to buy another bottle, you can keep your kids on a consistent vitamin routine. With a science-based approach, minimal ingredients, and environmentally-friendly packaging, First Day is a great choice for children and parents alike.

About the Author
Tami Smith, CPT, Nutritionist

Tami Smith is a certified Nutritionist and an ACE certified fitness trainer, specializing in pre and post-natal fitness. She studied business and earned her bachelor's degree in Business Economics. Tami is a mom of two and women's health advocate. Her passion is to help people live a fit, healthy life through proper nutrition and exercise!

Leave a Reply
  1. The challenge with both of these brands is they’re both gummies — and any pediatrician or dentist you speak with will tell that kids shouldn’t eat gummies. They cause cavities, melt away the nutrients, and frankly don’t hold the vitamins well, which is why after advice from our pediatrician we’ll never go back to gummies from our three kids.

    The better option is liquid or chewables, though we prefer chewables. We just switched from Zarbee’s to Hiya Health vitamins, and so far so good.

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