Popular D2C Brands focused on fitness programs & apps

Get in shape, stay in shape, and reach your goals with our list of the best direct-to-consumer brands that focus on fitness programs and apps.

Similar to the way home gym equipment has made major movements in the D2C world, Fitness programs and apps have done the same. Today, there are more fitness programs and applications available for those looking to get a good workout in a home, or the gym, without breaking the bank.

Whether you’re trying to lose weight, gain muscle, or simply adopt a healthier lifestyle, fitness programs and apps can help you reach your goals faster than trying to do it on your own. 

Most direct to consumer fitness apps in 2020 is so much more than just fitness; they include additional tools, resources, and community that provide you with everything you need to make the most of your fitness and to ensure you stick with it.

Why Use a Fitness Program or App?

Fitness apps have been around for some time now, we have personally used many over the last 5-10 years. But each year they get better, more intuitive, and include exciting new features that allow you to feel like you’re part of a community.

2020 has been quite the year for fitness apps with many new ones exploding onto the scene and many mainstays revamping, improving, and making changes and adjustments to accommodate people of all kinds.

Fitness apps allow you to not only find workouts that you enjoy but to stick to a program that will provide you with the kind of results you’re looking for. If you don’t have a plan when you go to the gym or head to your home gym, you’re not as likely to stick with it. When you have external motivation in the form of live or scheduled workouts, community, and goals, you’re most likely to continue on your path to fitness with the integrity and focus you want and deserve.

Why We’re Reviewing DTC Fitness Programs

Today’s fitness programs and apps aren’t your momma’s programs. Instead of purchasing a DVD set from an infomercial or Amazon, most new programs work on a subscription-based service. This means that you subscribe to the program directly from the brand and work on a monthly or yearly recurring basis.

We love fitness. It’s one of my favorite hobbies and my stress reliever. We have used fitness apps for years, and absolutely love trying new ones on for size, always mixing things up. We decided to review some of the best fitness apps for 2020 because we know that, like me, you’re looking to find the right fit. You want to know if the workouts are challenging enough, how much equipment you’ll need, if the instructors are good, etc.

We find the best fitness apps and programs based on a variety of factors and break them down for you so that you can make an informed decision as to whether or not a certain app or program is the right fit for you and your fitness journey.

How We Chose The Best D2C Fitness Programs and Apps

With so many fitness apps and programs available, it can be difficult to determine which ones are the best, which is why we took an objective approach to choosing the ones that made our list.

We looked at the following information when determining the best of the best for 2020:

  • How long the company has been in business
  • Variety of workout choices
  • Quality of trainers (certifications, degrees, etc.)
  • Inclusion of a nutrition plan
  • Community
  • Price
  • Equipment needed

Top D2C Fitness Programs & Apps

Below is a table that shows the top fitness and health D2C brands and some useful information to go along with it.

Best D2C Fitness Brands


Brand Review

Best for

obé fitness (Our Body Electric)

obé fitness provides studio-style online fitness classes (on-demand & live) use code TAMI30 for 30% off

At-home workout fitness classes (live or on-demand).

NEOU Fitness

NEOU Fitness is a former NYC fitness HUB that now offers online streaming (live and on-demand) workout classes!

New-aged at-home workout fitness classes (live or on-demand).



Women who are looking for a super quick workout from home.

Fitbod App

Fitbod app brings weightlifting for beginners to a whole new level; offering technique driven workout plans.

Learn weightlifting techniques as a beginner.

Caliber Fitness

Caliber Fitness gives you a personal trainer that helps you reach your fitness goals.

Anyone who needs a personal trainer to motivate them.

Beachbody On-Demand

Beachbody has been popular for a long time and they're always coming out with new on-demand fitness programs.

People who want a variety of on-demand classes at an affordable price per month.

  • #7-10

  • #11-14

Best D2C Fitness Brands


Brand Review

Best for

Aaptiv Fitness

Aaptiv fitness gives their users pre-recorded audio workouts all through an app.

Runners or those who don't need to watch a fitness routine.


FitTrack is a rising star in the fitness industry. They provide a digital scale that hooks up with your phone to measure nearly anything to improve your fitness.

Anyone who needs to track BMI, hear rate, or weight daily.

Tempo Studio

Tempo is an all-in-one home gym mirror that gives you a personal trainer and weight set.

Anyone who wants an all-in-one home gym.


OpenFit is another rising star in the fitness app industry. They provide a great fitness and nutrition app for their users.

For someone who wants to have nutrition and fitness in one app.