The Most Popular Direct-to-Consumer Apparel Brands

We review women's athletic apparel, postpartum, and prenatal apparel brands that have are trending upwards. These are some of the most creative, unique companies that produce high quality gear.

Have you ever purchased a pair of leggings, underwear, or a top that looked amazing online, only to get it delivered and realize that it’s terrible quality? At Fit Healthy Momma, we sure have.

We love apparel and clothing, particularly athleisure and workout gear, but hate wasting money on brands that simply don’t pass the test. We’re all about getting quality without spending the big bucks. And trust us, it’s possible to do it!

Apparel takes up a big segment in the marketplace, but it can sometimes be difficult to discern the good from the bad. We review the top DTC apparel brands so that you can decide if the products they provide are the right fit for you, your lifestyle, and your budget.

Clothing, Apparel, Oh-My!

Are your Instagram and Facebook feeds cluttered with ads for the next BEST pair of leggings? The bra that you absolutely CANNOT live without? Is your favorite influencer raving about a new brand that she can’t get enough of? Girl, same!

It all looks amazing and if you’re like us, you want to accumulate it all. There are so many new brands of clothing and apparel that it’s both exciting and nerve-wracking at the same time. What if you order a new workout tank and it’s way too small or the quality is sub-par?

Why Fit Healthy Momma is Reviewing Direct to Consumer Apparel Brands

We decided to take matters into our own hands and review some of the top brands for apparel on the market. We want to be a quality resource for women to turn to when they have questions regarding a brand and their quality, fit, pricing, and more.

We love apparel just as much as you do, and like you, we hate wasting money on gimmicky junk. The brands you’ll find on Fit Healthy Momma have been tested by us personally, objectively reviewed, and determined to be a good fit for our audience.

How We Choose The Best Apparel Brands

We take into consideration several factors when choosing which brands to feature on our blog. We’re open to all kinds of women’s clothing and apparel, but take a special interest in athletic or workout gear and maternity/postpartum clothing.

When reviewing a D2C apparel brand, we consider the following things:

  • Age of company
  • Materials used
  • Story and mission
  • Pricing
  • Quality
  • Customer reviews
  • Customer service
  • Return policy
  • Sizing

Top Apparel D2C Brands 2020

Below is a table that shows the top fitness and health D2C brands and some useful information to go along with it.

Best D2C Apparel Brands


Startup year, HQ location, Funding ($)

Brand Review



Modibodi specializes in leak proof period underwear and swimwear.


Senita Athletics

Senita is a fast growing, high quality, women's athletic apparel brand.




BALEAF is a rising star in the apparel industry, especially for women!



Kindred Bravely

Kindred Bravely has maternity and postpartum apparel and is becoming quite popular as of recently.



Calia by Carrie

Calia by Carrie Underwood, sold at Dick's Sporting Goods, is a women's athletic apparel brand with style, comfort and plus sizes.




Knix provides postpartum underwear to help women feel more comfortable.