Fit Healthy Momma Rating: 9.3/10

Beauty By Earth has a brilliant selection of organic, clean, and toxin-free beauty products to choose from. From their best-selling Self Tanner to skincare and hair care products, you can count on Beauty By Earth to deliver on its promises. Plus, the customer service and care is top-notch!

The older and wiser I get, the more I care about not only what I’m putting into my body but what I’m putting on my body as well. Remember back in the day when we’d just use whatever “skincare” products were on sale and call it good? 

There’s certainly nothing inherently wrong with doing that, but when you know better, you tend to do better, and that’s why I recently tried a handful of Beauty By Earth’s products so I could get a good feel for what their clean beauty products were all about and decide whether or not they’re worth sticking with.

From clean self-tanning lotions and foams to facial rollers and bath bombs, Beauty By Earth has it all when it comes to self-care, and as a busy mom and business owner, I’ll take all the one-stop shopping I can get. 

In this article, I’m sharing with you my personal experience with Beauty By Earth products as well as a general overview and review of the brand itself to help you decide if trying Beauty By Earth’s clean beauty products is a smart move for you.

Core Details of Beauty By Earth Review

Core Offer: “Beauty by Earth is an organization that produces cosmetic, beauty, and personal care products with natural and organic ingredients.”


2014 by Prudence Millsap


Dallas, TX



Beauty By Earth App is available on the App Store and Google Play

Most Popular Product to Date:

Self Tanner Tanning Lotion

Fun Fact:

Prudence does weekly lives on Instagram @beautybyearth where she’ll answer customer questions and provide tons of information on products and how to use them


Starting at $30 ranging to $50

Avg. Customer Rating:


What is Beauty By Earth?

tanning products from Beauty By Earth

Beauty By Earth is a clean, natural beauty product line that includes an array of effective ingredients and natural goodness that you can feel good about. With an award-winning lineup, these products are non-toxic, cruelty-free, and formulated to help you unlock your natural beauty while allowing the planet to thrive.

Beauty By Earth is one of the fastest-growing beauty brands in the US thanks to its dedication to helping us get skincare and self-care products that we can trust to keep us safe and toxin-free without ever sacrificing quality and results.

Founded by two parents and friends, this small, family-run company has experienced wild growth over the last few years, solidifying Beauty By Earth as one of the best organic, non-toxic beauty brands out there.


  • Obsessively natural products
  • Organic
  • Vegan
  • Non-toxic
  • Effective skin and beauty products
  • Cruelty-free
  • Affordable
  • Essentials Club saves you BIG on your essentials
  • Free shipping over $60
  • 60-day money-back guarantee
  • Thousands of 5-star reviews
  • Plastic Neutral Company
  • A very connected brand with great customer service and support


  • Some customers had reactions to certain products with certain ingredients (likely allergy-related) so be cautious that you’re not allergic to any ingredients
  • There are so many products that it can feel a tad overwhelming

What Products Are Available?

products from Beauty By Earth

When I first took a look at Beauty By Earth’s website, I was blown away by the sheer amount of products they had available. I was almost not sure where to start, but then I discovered that they had what they call their “Essentials Club” and that made choosing products easier - more on that later.

First, let’s take a look at what product types Beauty By Earth offers:

  • Tanning
  • SPF
  • Skincare
  • Hair Care
  • Tools
  • Body
  • Merch
  • Beauty By Earth App

Within these categories, you’ll find multiple products that cater to the various wants and needs of women looking for clean, safe, and reliable products. Plus, they do a great job of offering curated bundles that make the buying experience easy and seamless. Who wants to spend time trying to figure out what pairs with what? Beauty By Earth takes care of that for us by offering bundles and Essentials Club.

Beauty By Earth Essentials Club

The Essentials Club is Beauty By Earth’s way of optimizing our luxury, plant-based skincare by making it easy to get what we need each month without worrying about running out. Plus, it’s super flexible, so if you decide you want to cancel, change your duration, or even swap out an item in lieu of another, you can easily do so.

Here’s how it works:

  • Step 1: Choose your product quantity; 3,4,5, or 6 products.
  • Step 2: Choose your product frequency; delivery every 4,5,6, or 7 weeks. 
  • Step 3: Choose your products from Beauty By Earth’s vast selection
  • Step 4: Save big! By bundling your products with the Beauty By Earth Essentials Club, you’ll enjoy a massive discount and free shipping. 
  • Step 5: Enjoy your products delivered to your doorstep per your desired frequency.

Need to change your frequency? Want to swap out a product selection? No problem! Beauty By Earth makes doing so a cinch. 

Best Sellers Review

facial products from Beauty By Earth

Although Beauty By Earth has many fantastic products, they do have a few that are their most popular and bread and butter products, so to speak. I tried a handful of the best sellers, and here are my thoughts:

Self Tanner Review

beauty by earth self tanner

Beauty By Earth’s Self Tanner is by far one of the hottest products that the brand offers. And for good reason! This natural self-tanner is safe and effective at giving you a sun-kissed glow in just 6 hours. It’s made with plant-based ingredients that you can feel good about and it comes in various shades so that you can make yours to your skin tone.

I love how Beauty By Earth’s Self Tanner helps to blur my skin imperfections and leaves me with a warm glow that doesn’t look fake and cheesy. Plus, it’s super easy to apply, isn’t messy, and it smells like coconuts. I, along with most other reviewers found that one application (when applied correctly) will last up to 7 days before fading, which is better than many other self-tanners I’ve used. 

  • Gives a warm glow (not orange)
  • There’s a separate, lighter formula for your face
  • Can help prevent signs of aging
  • Moisturizing
  • Gentle and safe for sensitive skin
  • Lasts for about 7 days per application
  • Starts working within 6 hours
  • Some people don’t enjoy the smell

HyperActive Anti-Aging Vitamin C Serum

beauty by earth HyperActive Anti-Aging Vitamin C Serum

This incredibly effective anti-aging formula includes Beauty By Earth’s exclusive HyperActive Anti-Aging blend to help your skin fend off environmental damage and free radicals. Plus, it helps to improve the appearance of fine lines and wrinkles while brightening your skin up and fueling its vibrancy. 

This specialized serum is easy to use and is rich in Vitamin C, and it smells like a sweet fruity citrus, which makes it pleasant to wear. And, of course, it’s made from all-natural, plant-based ingredients that are safe and gentle for the delicate skin on your face and neck.

  • Helps to reduce the appearance of fine lines and wrinkles
  • Provides deep, lasting hydration
  • Reduces the occurrence of redness and inflammation
  • Can help to repair skin damage
  • Enhances your skin’s natural collagen growth
  • The cost is on the higher end for folks on a budget (but you can bundle and save with the Essentials Club!)

Hyaluronic Acid Night Cream

beauty by earth Hyaluronic Acid Night Cream

I don’t know about you, but I cannot get enough moisture on my face most nights. Especially after I strip it all away with my makeup removal routine and facial cleanser. But so many facial moisturizers fail to deliver the results I’m looking for, which is why I am obsessed with Beauty By Earth’s Hyaluronic Acid Hydrating Night Cream.

When applied at nighttime, you’ll wake up in the morning with fresh, dewy, and well-hydrated skin that glows. Plus, it helps to smooth your skin and fight off those wrinkles that we’re all getting as we age. While you sleep, your skin will be getting plumper, firmer, and more even. Who doesn’t love that?

  • Provides a fresh glow 
  • Super moisturizing without being too heavy or greasy
  • Feels amazing going on your skin
  • Brightens your complexion
  • Helps to fight wrinkles and skin imperfections
  • Provides a nice daily dose of powerful antioxidants
  • It’s fragrance-free, however, there’s a slight scent and some don’t like it

Facial Cleanser

beauty by earth facial cleanser

This all-natural face wash is the real deal when it comes to cleansing your face and feeling refreshed. Made with fruit oil and extracts, this cleanser is gentle enough for sensitive skin but rugged enough to gently cleanse your face and wash away impurities.

I love how this cleanser leaves my skin feeling completely fresh and clean without leaving it stripped of moisture. The smell is heavenly and perfect for waking your skin up in the morning.

  • Hydrating without leaving your skin greasy
  • Smells fruity and fresh
  • Gentle yet effective
  • Helps to fight off blackheads, blemishes, and acne
  • Super refreshing
  • It’s not a scrub, so it can feel like it’s not cleansing the pores (even though it is!)

Organic Dry Shampoo

beauty by earth dry shampoo

Dry shampoo is always very hit or miss with me, mostly because I have dark hair and I dislike how most dry shampoos leave my hair looking white and dull. Beauty By Nature offers an organic dry shampoo for dark hair that I love. 

This formula is gentle but works really well for giving you some extra time between washes. Plus, it not only soaks up the oils and sweat, but it gives your hair a nice little boost of volume so you can feel confident every day of the week, not just on hair-washing days.

  • Great for dark hair
  • Clean, organic formula
  • Soaks up oils
  • Adds volume and lift
  • Subtle scent
  • Easy to blend and use
  • It’s not a spray, you need to squeeze it on which makes it a tad harder to control, in my opinion

Who Should Try Beauty By Earth Products?

Beauty By Earth is a great place for those who wish to take care of their skin, hair, and body needs but without all the junk and toxins that seem to plague so many other options out there. For those of us who value clean, natural and plant-based beauty products, Beauty By Earth is just about as good as it gets. 

Women who want to look and feel beautiful while skipping all of the chemicals and junk that find their way into most beauty products will appreciate Beauty By Earth’s commitment to clean, plant-based products. Lastly, Beauty By Earth is the type of brand that people are drawn to because of its humble roots and family-run vibes. Despite being one of the fastest-growing clean beauty brands, Beauty By Earth’s founder continues to show up and serve her customers in a way that’s genuine and sincere.

How Much Do Beauty By Earth Products Cost?

On average, you can plan to spend between $30-$50 on each Beauty By Earth product, which should last you about a month if you use it regularly. But keep in mind that you can save big time if you do the Essentials Club membership. 

Where Can You Buy These Products?

The best place to buy Beauty By Nature is from the brand’s official website where you can subscribe and save and join the Essentials Club to save money and get your favorite products delivered at the frequency of your choosing.

However, you can also find select Beauty By Earth products at leading retailers like Target. 

Average Customer Ratings and Reviews


Beauty By Earth

Facebook Store Rating:

4.8/5 (105 people)

Official Website:

4.8/5 (9,410 reviews)

Reviews Page:

Product: HyperActive Anti-Aging Vitamin C Serum

Brooke G. // Verified Reviewer


It smells great only thing it’s kinda sticky feeling on my skin but you can tell it is working

Product: Self Tanner

Megan // Verified Reviewer

The best self tanner out there & it’s free from harmful ingredients!!

The media could not be loaded. I have been using beauty by earth self tanning products for 2 years now. I found their products when I was searching for a self tanner that didn’t have harmful ingredients in it. I’ve been sold every since! I love how easy it is to apply, and leaves me with a nice tan, not looking orange like other products I have used in the past. I’m fair skinned, and use the fair to medium to get a nice tan

What Alternatives Do I Recommend?

When it comes to natural, organic, and plant-based products, they’re not easy to come by in the beauty industry. Self-tanner, in particular, tends to be tough. If you’re not sold on Beauty By Eath’s self-tanner, another good option is Kora Organics. 

For skincare alternatives, I really like No B.S. Skincare as they provide a full line of safe, toxin-free skincare products that work. 

Final Thoughts: Is Beauty By Earth Worth It?

After trying these products for myself and doing a ton of research into the brand, I can confidently say that Beauty By Earth is worth the investment for those seeking clean, safe, and non-toxic beauty products.

Beauty By Earth offers the best of both worlds when it comes to finding a reliable product because the products deliver on their claims (aka they work!) and the ingredients are ones that we can feel great about.

Beauty By Earth

products from Beauty By Earth 2

Want to Try Beauty By Earth?

Visit Their Website Today!

About the Author
Tami Smith, CPT, Nutritionist

Tami Smith is a certified Nutritionist and an ACE certified fitness trainer, specializing in pre and post-natal fitness. She studied business and earned her bachelor's degree in Business Economics. Tami is a mom of two and women's health advocate. Her passion is to help people live a fit, healthy life through proper nutrition and exercise!

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